Winner Bradley Johnson, using chips to devour 4 pounds of queso, took the winning Bob Armstrong Cup and a year's worth of queso at Mattito's in Uptown Dallas.  

Winner Bradley Johnson, using chips to devour 4 pounds of queso, took the winning Bob Armstrong Cup and a year's worth of queso at Mattito's in Uptown Dallas.  

Tom Fox/The Dallas Morning News

At one of the more outrageous Cinco de Mayo events in Dallas-Fort Worth, Mattito's trotted out 7 pounds of queso, put a group of contestants in front of a crowd, and gave them 4 minutes to eat as much as they could. No, this isn't the most polite Cinco de Mayo celebration. Yes, it might be the messiest.

Standing in front of a pile of tortilla chips, contestants ate ... and ate and ate ... while spectators watched:

"How ya doin, man?" the emcee asked winner Bradley Johnson. "Hungry" was his response.

5 festivals or parades in D-FW in honor of Cinco de Mayo 

"I feel pretty good," the winner said after those 4 minutes. Is he lying or could he really do more? We'll never know.

Johnson won free Bob Armstrong Dip at Mattito's for a year. Bob Armstring Dip is a queso-based dip with avocado, green chiles, tomatoes, onion, ground beef and more. Learn to make the famous Bob Armstrong Dip here.

Johnson smiled after his victory. "It's worth every bit of it: the pain, the pride, the glory," he said.

There are lots of other ways to celebrate Cinco de Mayo in Dallas besides stuffing your face with queso, of course. Here are 5 festivals or parades to celebrate Mexican culture.

What's Happening on GuideLive