"Bro, we should get a Whataburger tattoo today."
That's what 22-year-old Texas man Blake Miller said to his buddy -- like you do? -- in early March. It wasn't until a day later that Miller learned his new orange and white ink could win him thousands of dollars to his favorite burger chain.
Miller entered a Whataburger Snapchat contest and was soon crowned the lucky winner of 10 years of free food to the superfan who proved their Whatalove on social media.
Whataburger's prize of 10 years of free burgers actually means $3,000 in Whataburger gift cards.
That's a lot of A.1. Thick & Hearty Burgers. Or taquitos. Or honey butter chicken biscuits. Or, shoot, maybe one of everything.
Miller plans to mostly buy Chop House Cheddar burgers with his $3,000 winnings. (The Chop House burger is now back at Whataburger for a limited time; he's stoked.) He'd also like to invite his friends to the Whataburger in Ingleside, Texas, for a big, free dinner. Then he'll buy 50 No. 1's (that's a regular Whataburger with mustard, lettuce, tomatoes, pickles and diced onions) and pass them out to some of the homeless people along Ocean Drive, a street overlooking the Gulf of Mexico near Corpus Christi.
Remember: Miller got the tattoo before he knew he was trying to win a decade of free food. He's just a major fan. "I’ve had a lot of memories at Whataburger," Miller told The Dallas Morning News. "I mean, it’s just been in my life, my whole life. It’s my go-to place."
Whataburger love runs deep for many Texans. In a Dallas Morning News poll, it ranked as our readers' No. 1 fast-food joint. Long after our online poll, one Texas man wrote a Whataburger love letter that went viral.
Recently, D-FW celebrity Selena Gomez announced she loves the No. 13 -- that's a three-piece Whatachick'n strips meal with gravy. Country singer Luke Bryan, who is not from Texas, quickly learned Whata is where it's at.
But if you want to really show your sweet devotion to Whataburger?
Bro, you should get a Whataburger tattoo.