Take a drive through Frisco and you'll notice more than 100 business owners have already gotten the memo: Frisco is one of the 10 best cities in the country to start a restaurant, according to NerdWallet.
It's not the best in Texas, however; Cedar Park, near Austin, and Mission, near McAllen, were the country's No. 1 and 2 most potentially successful restaurant cities.
Round Rock, also near Austin, ranked fifth. Frisco landed sixth on the list.
If there's one takeaway, it's this: Texas suburbs are ready for good eats.
Grand Prairie, McAllen and Conroe, Texas, made it into the top 20.
In Frisco, NerdWallet points out "some of the wealthiest neighborhoods in the Dallas-Fort Worth area" are in the north-of-Dallas suburb. Frisco added 100 restaurants in five years, the company says. (And in fact, we've reported on some of those in The Dallas Morning News.)
Blaze Pizza is one such company that picked Frisco to open its first-in-Texas store. "You have to be in a hot zone with this concept," partner Greg Hazard told me on opening day back in May. He cited Frisco's high restaurant sales, income levels and numbers of "up and comers" as the reason why he landed in Frisco first.
NerdWallet studied 530 U.S. cities with populations of 50,000 or more. The company used 10 metrics to evaluate each city, such as population growth, median annual income, number of new restaurants opened, and labor costs. See all 530 cities, ranked, here.