President Barack Obama and First Lady Michelle Obama will be making the trip to Austin for this year's South By Southwest festival as two of the event's keynote speakers.
On March 11, President Obama will attend an SXSW Interactive keynote conversation with Evan Smith, CEO and editor-in-chief of the Texas Tribune. The First Lady will appear at the SXSW Music keynote event on March 16.
This is the first time in SXSW's 30-year history that a president has participated.
"As each new generation comes up at SXSW they look for ways they can be of service, and it’s important to reflect and support that message," said co-founder Roland Swenson in a press release. "President and Mrs. Obama’s visit here will inspire attendees to that purpose."
President Obama's keynote will primarily be a "conversation about civic engagement in the 21st century," addressing how technology can be leveraged to tackle tough topics such as climate change and participation in the political process. POTUS will then head north to Dallas for fund-raising events for the Democratic National Committee.
Casey Gerald, co-founder of MBAs Across America, and Dr. Brene Brown, writer and founder of CourageWorks, will also be speaking at the SXSW Interactive keynote session.
Mrs. Obama's lecture will center on her Let Girls Live initiative, which aims to support the more than 62 million girls worldwide who are not enrolled in school and help them achieve their academic dreams, according to the website. She joins SXSW Music keynote speakers Tony Visconti, a producer who has worked with David Bowie and Moody Blues, and James Prince, CEO of Houston label Rap-A-Lot Records. Price will speak alongside hip-hop artist Bun B.
Both keynotes are open to gold and platinum badge holders, as well as SXSW Interactive and SXSW Music badge holders, respectively. SXSW Film badge holder may also attend the First Lady's keynote.
The events will also be streamed online, but details about where are still to come.