Update: The Uber puppy deal has, sadly, ended. But if you missed out, we got video of what the Uber Puppy experience was like.
Original story: On Thursday, Feb. 11, Uber will deliver adoptable puppies in select areas of Dallas and Fort Worth for 15 minutes of snuggle time. That's pawsitively precious.
The car service company is purposefully launching the special "puppy love" day just before Valentine's Day. Because who needs a human when you can pay for puppy kisses instead?
It's a smart move by Uber, the company valued at more than $50 billion that has seen its fair share of controversy as it navigates the transportation business in the tech space. The company is also known for its silly antics, such as its tacky sweater delivery system at Christmastime and helicopter rides to events with tricky parking.
In October, Uber launched a kitties-on-demand service similar to this canine campaign.
Other cities have already gotten puppy playtime via Uber. No big shock: It was popular.
Fifteen minutes with a puppy will cost you $30, some of which Uber will donate to the SPCA of Texas. The company recommends finding an enclosed space for the dog and checking with allergic coworkers before you request playtime at the office. Puppies are available from 11 a.m. to 3 p.m. Feb. 11 via the Uber smartphone app by entering PUPPYLOVE as a promo code.
Uber reports that all puppies are available for adoption. "We hope to find every eligible puppy a home," says an Uber spokesperson.
The company will also pick one socially-savvy person for some free, one-on-one puppy love. Posts that answer the question "What does puppy love mean to you?" should be shared via Twitter or Instagram by 5 pm. Feb. 10 and need to carry the tags #PuppyLoveDFW, @Uber_DFW and @SPCATexas.
Puppies may not be available to everyone in Dallas or Fort Worth who requests them via the app, according to an Uber spokesperson.
Here's a map of where you can find pup-portunities:
Follow Sarah Blaskovich on Twitter at @sblaskovich.