A Dallas brewery will say "bonjour" to beer drinkers this year when its products hit store shelves in France.
Noble Rey Brewing Co. has expanded production overseas after connecting with French beverage retailer Neodif, the brewery announced Monday. Founders Chris and Kindra Rigoulot and head brewer Tommy Miller worked with Haacht Brewery in Belgium to produce the beer and reformulated the recipes for the European market, according to a statement.
Production began at the end of 2017 and two beers, Vertigo double IPA and Sex in a Canoe light lager, are expected to be available in France at the end of February. (They are canned at Duyck brewery in France.)
According to the owners, Neodif reached out to Noble Rey after seeing its eye-catching beer cans, each of which features a different "character." The SteamPunk lager, for example, features a woman decorated with gears.
"When Magnificent Beard, our first design company, worked with us, they had so much detail that would be missed if the whole character was on the front of the can," said founder Chris Rigoulot in a statement. "So we put the face on the front and the body on the back of the can. When the cans are stacked, the whole character is seen."
Through the brewery's agreement with Neodif, the beers may become available elsewhere throughout Europe.
France marks the second place outside of Texas where drinkers will be able to find Noble Rey's brews. You can get them locally on tap and in cans.