NASCAR fans are familiar with a bump draft, but the next time they go to Texas Motor Speedway, they'll want to check out something new on beer draft.
The Fort Worth race track announced Wednesday it has partnered with Denton's Audacity Brew House to concoct No Limits Checkered Past ale, making it one of the first sports venues in the Lone Star State to have a proprietary craft beer. The brew debuts April 7-9 during the Duck Commander 500 race weekend.
"We could have named any number of brands 'The official beer of Texas Motor Speedway,' but we decided to produce our own with the folks at Audacity Brew House," said Eddie Gossage, president of Texas Motor Speedway.
“We have a certain reputation here in ‘No Limits, Texas,’ and felt we could best develop a craft beer to represent us. We didn’t license some beer brand, we created it.”
And why not? NASCAR and beer go together like chips and salsa.
No Limits Checkered Past is a steam beer Audacity co-founder Scott Lindsey described as light and easy-drinking with low bitterness and a crisp finish. Though it's light in body and color, the brew packs a punch, clocking just above 6 percent alcohol content.
"The goal was to keep the beer something everyone would enjoy," Lindsey said. "If you come to a race at TMS and you’ve never had a craft beer before, it wouldn’t be anything offensive. It's a great gateway beer."
Though No Limits Checkered Past will be available in 22-ounce drafts ($12) and 12-ounce cans ($7) at Texas Motor Speedway, drinkers won't have to attend a race to try it. In mid-April, the beer will be distributed in cans to retailers throughout Dallas-Fort Worth.
The speedway deal is the latest Audacity has had a hand in. In early March, the brewery announced it's opening a satellite brewpub off Denton's downtown square, which will include a restaurant, live music venue and artisan market. No Limits Checkered Past marks the brewery's 12th original recipe.