The Flaming Lips and beer samples aren't the only irresistible draws for Untapped Dallas. There happens to be a stacked musical bill teeming with talent. Beloved Dallas DJ pro Sober will handle much of the fest's non-live music soundtrack. He's well-versed in all styles, so expect a diverse mix.
As for the live stuff, here's what you'll need to know about the 10 bands that will take the stage before the big Lips finale.
Story: Paleschic is a Fort Worth singer-songwriter who leads a critically acclaimed three-piece band.
Sound: It's a heady convergence of folk, rock and country, with biting lyrics and a vocal delivery that will stick with you.
Songs: "When It Is Played" and "Easy Living," from the 2015 album Again, At Last
Story: These four Denton dudes have stayed busy, releasing three albums in four years.
Sound: They like to call their rock "strange," but we'd just call it satisfying, with infectious guitar licks and vocal attitude to spare.
Songs: "Shave Me" from 2012 debut Snaps, "Dark" from 2015's Birds of Night
Story: This high-energy Austin trio has two solid albums and a fairly new EP, but it receives the bulk of its praise for live performance.
Sound: Moody, fuzzy rock featuring the voice of frontwoman Lauren Larson. And plenty of fun live freakouts, if reports are to be believed.
Songs: 2011's "Burst," 2014's "Barricade," 2015's "Too Big World"
Story: Gunn is a New York singer-songwriter and guitarist who has experimented with different sounds and band configurations over the last decade.
Sound: He's less tied to a sound than to a musical style, but his record releases have explored folk-rock, blues and jazz influences with aplomb.
Songs: "Water Wheel" from 2013's Time Off, "Wildwood" from 2014's Way Out Weather
Story: The apostrophe-abusing LA band features seven members who join in many a rousing chorus.
Sound: Upbeat folk-pop with anthemic choral chants designed to wake up sleepy festival crowds.
Songs: "San Francisco" from 2013's Waiting for the Dawn, this year's single "Summertime"
Story: Lights is Valerie Poxleitner, a 28-year-old pop singer from Ontario.
Sound: Her ethereal vocals are equally pleasing over simple ballads or gleaming electro tracks -- she's played with those styles and more.
Songs: "Running With the Boys" from the 2015 album Little Machines, "Toes" from 2011's Siberia
Story: The Los Angeles group has been making classics and entertaining hip-hop crowds for a quarter century.
Sound: Smooth, reflective hip-hop that can instantly improve the vibes of a party (or a festival).
Songs: "Drop" and "Runnin'" from 1995's Lapcabincalifornia, "Passin' Me By" from 1992's Bizarre Ride II The Pharcyde.
Story: She's the anti-Taylor Swift, a cussing-and-drinking California 20-something with a restless spirit and a raspy voice.
Sound: That voice is like a razor blade, taking her mix of country, soul and rock 'n' roll to another level.
Songs: The bouncy hit single "Ex's & Oh's," the banjo pop anthem "America's Sweetheart"
Story: What began six years ago with Cleveland frontman Dylan Baldi's solo recordings has evolved into a constantly touring, acclaimed indie rock band.
Sound: Toe-tapping, sometimes fist-pumping rock that's been known to light a fire under many a festival crowd.
Songs: "Wasted Days," "I'm Not Part of Me," "Heartbeat"
Story: The Pennsylvania six-piece and fest favorite has been perfecting its crowd-pleasing sets for more than 15 years.
Sound: Mind-altering rock that takes its time to build, experimenting with a variety of styles from decades past.
Songs: "Lonesome," "Too Weak to Ramble," "Heart it Races"
Full Untapped lineup:
Earth Day Texas stage
3:20 p.m. -- Lights
5 p.m. -- Elle King
6:50 p.m. -- Dr. Dog
9 p.m. -- The Flaming Lips
KXT 91.7 FM stage
1:30 p.m. -- DJ Sober
4:10 p.m. -- The Mowgli's
5:55 p.m. -- The Pharcyde
7:55 p.m. -- The Cloud Nothing
Lakewood Brewing Co. stage
2:40 p.m. -- Jake Paleschic
3:40 p.m. -- Birds of Night
5:45 p.m. -- Ume
7:50 p.m. -- Steve Gunn