Sunday, in a matter a minute, Budweiser managed to anger America's entire craft beer community. The company sparked controversy with one of its Super Bowl ads that took a few jabs at craft beer and those who drink it.
Craft Beer Insider Kevin Carr called the spot"desperate" and "defensive." Brian Perkins, Budweiser's vice president of marketing, maintains it wasn't meant to be an attack on the community.
Either way, 60 seconds and the damage was done. Now the craft beer community has rallied via the Internet. Here are 8 ways they've fired back.