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'This actually is my first rodeo,' Facebook CEO Mark Zuckerberg joked when visiting Fort Worth

Mark Zuckerberg visited the Fort Worth Stock Show & Rodeo on Tuesday, Jan. 17. While Mayor Betsy Price and others donned cowboy hats, Zuck stuck to his traditional jeans, sneakers, gray tee and hoodie.

On what appears to be an action-packed trip to Dallas and Fort Worth, Facebook CEO and Co-Founder Mark Zuckerberg even found time to pet a baby longhorn.

Zuckerberg visited the Fort Worth Stock Show & Rodeo on Tuesday, Jan. 17, according to his Facebook page. While Mayor Betsy Price and others donned cowboy hats, Zuck stuck to his regular jeans, sneakers, gray tee and hoodie.

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He seemed genuinely interested in the sport of rodeo.

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"Professional cowboys live an intense life," the billionaire wrote on Facebook. "They paid $300 to enter the competition tonight for a chance at $16,000 if they won. They told me they've broken their legs, arms, and ribs multiple times and had plates installed in their face when they get head-butted by bulls or stepped on. They told me they ride through these injuries -- sometimes even with broken arms or legs!"

It appears as though he learned a new term, too: mutton busting (which, us southerners know, is when kids ride or race sheep).

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Find out more about the Fort Worth Stock Show and Rodeo. It continues until Feb. 4.

During Zuckerberg's trip to North Texas, which he notes was his first trip of 2017, he also dined at Meddlesome Moth in the Dallas Design District, testified in court, met with Dallas Police officersplanted a garden in Oak Cliff and checked on his new Fort Worth data center.