Glossier is coming to NorthPark Center, boosting the Dallas mall’s beauty quotient.
The store is taking a corner spot on the first level across from apparel retailer Abercrombie & Fitch and jeweler Blue Nile near Macy’s. Zales Jewelers recently moved out of that space and has reopened in the same area but on level two.
NorthPark is already a destination for beauty.
It is home to beauty and fragrance stores and services including Aesop, Jo Malone London, Kiehl’s, Aveda, Lush, Mac, Sephora and Drybar plus some of the top cosmetics departments among anchor stores Neiman Marcus, Macy’s, Dillard’s and Nordstrom, which also has a spa.
Glossier launched in 2014 as a direct-to-consumer beauty brand to a new generation of digitally native women. The business catapulted on social media. It hit a wall as many young disruptor companies do but is growing again, according to published reports in the Wall Street Journal and Fast Company.
With a core fan base of young women ages 18 to 34, a new CEO was hired to broaden Glossier’s reach and to work with founder Emily Weiss who became executive chairwoman. Kyle Leahy became CEO in May 2022 after spending nine years at the fashion shoe brand Cole Haan. Glossier had sales of almost $300 million last year.
As of last summer, Glossier products are sold in Sephora stores. The brand also started expanding its store base and now has 11 locations in Atlanta, Boston, Brooklyn, Chicago, D.C., London, Los Angeles, New York City, Philadelphia and Seattle.
Dallas and Las Vegas are opening next, according to its website.
At NorthPark, Glossier is scheduled to open in August at 1,680 square feet, according to planning documents filed with the state.
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