Bartender Matt Cook draws a draft from the wide selection of craft beers on tap at World of Beer near SMU in Dallas Texas on Dec 30, 2012.

Bartender Matt Cook draws a draft from the wide selection of craft beers on tap at World of Beer near SMU in Dallas Texas on Dec 30, 2012.

Jerry McClure/Special Contributor

Craft beer bar franchise World of Beer has closed its only location in Dallas proper.

World of Beer SMU, which opened as the area's second location in 2012, shuttered after business Sunday night, according to the company's VP of marketing, Terry Haley. He attributed the closing to change in branding the business.

"We've seen a lot of evolution in our concept," Haley said, from the size and ambiance of each bar/restaurant to its menu offerings. The World of Beer SMU location held just 78 patrons, compared with the company's two newest locations in Plano and Fort Worth, which are more than 5,000 square feet a piece.

Haley said World of Beer plans to "look aggressively" for new locations in North Texas, and that another site within in Dallas is "probably not too far away" from happening.

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