Netflix to follow Dallas Cowboys Cheerleaders in new series

Netflix is taking a look at the Dallas Cowboys Cheerleaders in a new series due out this summer called America’s Sweethearts.

Director Greg Whiteley, who gave the platform Cheer and Last Chance U, is behind the seven-episode series, which follows the 2023-24 cheerleading squad from auditions through training camp and the NFL season. The streamer describes it as a behind-the-scenes look at the franchise and the team of cheerleaders led by longtime director Kelli Finglass.

“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by — especially when dealing with a brand as large as the Dallas Cowboys,” Whiteley said in a statement. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”

Cowboys Cheerleaders president Charlotte Jones echoed his remarks in a statement of her own, saying, “We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being ‘often imitated, but never equaled.’”

A release date for the series has not been announced.

America’s Sweethearts isn’t the only Netflix project reportedly on the way about the Cowboys franchise. Last summer, the platform was said to have landed a docuseries about Jerry Jones and the Dallas Cowboys for just under $50 million after a bidding war with ESPN.

The NFL, Skydance Sports and the Jones family announced the docuseries in May, saying it would follow “the Dallas Cowboys and the journey of Jerry Jones, the club’s owner, president and general manager, in saving and transforming the franchise, leading a historic set of players and coaches to three NFL titles in the 1990s, and searing his imprint into the global sports business landscape forever.”

The series, according to the announcement, “will trace Jones’ remarkable rise from the son of an Arkansas community store owner to being one of the most innovative and influential leaders in sports.”

Dallas Morning News staff writer Sarah Hepola is a story consultant on the Netflix show ‘America’s Sweethearts.’ She did not have any involvement with this story.